Case Study 
Advertising Agency 

Campaign Type

Campaigns

Background

An Advertising Agency already has there own client base and would like to offer there clients an online media sales product/portfolio as an up sell

Campaign Goal

Generate a new revenue stream for the Advertising Agency and allow a central location to manage all online stats, invoices, media

Budget

Each campaign for each client would have a different budget and all independently run 

Target

Male and female
18-59 years of age
Australians only
Interested in completing online surveys

Solution

The company created an online advertisement to be used by Check My Stats for positioning on various affiliate partner sites

Check My Stats positioned the ad on 68 different Affiliate partner sites globally. These were selected out of a potential 2800 affiliate sites as being the most relevant and targeted to meet the clients brief. 

When the prospect clicked on the ad, he was directed to the client website and directly onto the sign-up page for online survey participation. 

Results

Brand awareness Campaign to increase web traffic to the clients website

Case Study 

Market Research Panel Recruitment

Campaign Type

Customer Acquisition

Background

A consumer market research company needed to increase its membership base exponentially in order to gain online survey participants. 

Campaign Goal

To gain as many new Australian online survey participants as possible in as short a time period as possible. 

Budget

The budget restrictions were AUD 4.50 per signed-up online survey participant.

Target

Male and female
18-59 years of age
Australians only
Interested in completing online surveys

Solution

The company created an online advertisement to be used by Check My Stats for positioning on various affiliate partner sites

Check My Stats positioned the ad on 68 different Affiliate partner sites globally. These were selected out of a potential 2800 affiliate sites as being the most relevant and targeted to meet the clients brief. 

When the prospect clicked on the ad, he was directed to the client website and directly onto the sign-up page for online survey participation. 

Results

The first 11 days of the campaign produced 11,285 signed-up online survey participants from 46,508 clicks. This was a 24.26% conversion rate (leads per click).

The detailed results are illustrated in the tables below (provided online, real-time by Check My Stats)

The campaign is on-going and has produced in excess of 40,000 signed-up survey participants in less than 3 months.

* Charts provided by actual client.

 
Case Study 2 
Large Media Buy

Campaign Type

Brand Awareness and Customer Acquisition campaign 

Background

The client purchased 55-Million popup ad inventory across 10 different networks

Campaign Goal

To increase traffic to website, generate new sales, leads, and brand awareness (which came under a specific CPA per customer.) The clients also needed the ability to serve 80.5 gigs of banner ads and have access to a tool, which measures its performance.

Budget

The target CPM price varied for each of the 10 different networks and the CPM price ranged from $1.30 to $4.80 USD CPM. Each test run had a different budget with the end goal being to convert the traffic in to a CPA back end model.

Target

The Client only wanted to run pop-up and pop-under banners, which were shown, to exclusively to US customers.

Solution

As this company already understood how an Affiliate Network operates they required a system to track their CPM campaigns exclusively, while also running a CPA campaign. They required a reporting tool to measure and track each campaign across a variety of different networks in real-time. This also allowed the network to optimize their ROI and CPA campaign.

Checkmystats has a central location to mange the campaign media allowing easy uploads of over 120 banners. For this campaign Checkmystats also assigned a different network rate to each campaign and provided display HTML code generated for that network exclusively.

Checkmystats also served each banner for the client at no extra charge (80.5 gigs of data transfer) on a  checkmystats dedicated solution based on a load balancing network

http server  110 banners per second

http server  670 banners per second

Blue Line is the outgoing requests
Green line are incoming requests 



Each Network had there own login to view the statistics and edit or update the campaign in real-time. This allowed the client to instruct or update each network on modifications to help their campaign perform efficiently and easily.

Checkmystats also ensured the geographic targeting of each banner was set to display to the US only.

Results

The Client was able to report in real-time, the performance of the campaign across 10 networks running simultaneously. This was achieved via one single location, which saved the client logging into 10 different systems.

It also allowed the client to run a snap shot to compare network performance and gave the client and the network, the ability to optimize the offer based on other network performance in real-time.

The Client was also able to see the daily spend for each campaign, and match the targeted traffic with their sales tools.

As Checkmystats was used as the statical reporting house, we also ensured each network sent the exact amount of traffic they agreed to supply to the client, i.e. Checkmystats was the neutral.

 
Case Study 3
Customer Acquisition at no cost

Campaign Type

Loyalty Rewards - Customer Acquisition


Background

An Online Rewards Program that required generating new consumer clients to build up a member database. They also wanted to maximize those acquired members to generate an income stream to pay for the acquisition costs.

Campaign Goal

To quickly gain as many new participants or members with minimal costs. This was accomplished by using a loyalty/ rewards program to offset the costs of acquisition. They used existing Checkmystats clients to balance the outgoing revenue with a new incoming revenue stream. (A Merchant and an Affiliate)

Budget

100,000 new acquisitions were required. The Budget was set at $2.00 AUD for each new qualified member. However the income derived from that acquisition would directly offset this amount over a 7day life cycle.

Target

· Australians, UK, and US
· Interested in completing online tasks for reward points and incentives


Solution

Three campaigns were created for the US, UK and AU and each campaign had a different CPL rate based by country. Before the campaign went live, Checkmystats consulted with the client and offered a list of targeted campaigns, which have the highest conversion level per country. Checkmystats also supplied all the HTML code and targeting banners for the client to use to offset the acquisition costs. When the prospect clicked on the ad, he/she was directed to the client website and directly onto the sign-up page. 

Once becoming a member, a form was displayed to each member. And as an additional incentive program the new member would earns points for completing targeted tasks, which Checkmystats supplied. Full reporting down to the member level (sub affiliate tracking.)

Results

For each new acquisition of a customer, the offset cost over a 7 day period generated enough revenue from that member to equate to a "0" CPA cost. In fact, the client now generates more income through that cost of acquisition for each member and in some cases up to $20.00 AUD per member.